Helping you run a successful startup

Having started 2 companies and personally invested in a few dozen more, I thought I was reasonably familiar with how startup investments were structured and what deal terms were common. That changed when I moved back to Southeast Asia. I started seeing deal terms I had never seen before or had mostly disappeared in San Francisco (SF).

Read this before applying to Iterative, where we break down some of our questions in the application form.

Accelerators are often thought of as only being helpful with early stage companies but founders of seed stage companies have found our program helpful. Here's how.

It's a persistent question founders ask themselves - and the most difficult to answer.

How are founders in Southeast Asia defining product market fit?

Your top questions on validation, answered in videos.

How to validate your startup idea? We've compared the five common methods: what they are, how they compare to one another, and how you can use them.

Product market fit has no set definition - how are investors in Southeast Asia defining it?

We think it's instructive to share our rejection reasons - and hopefully it'll help founders better communicate why they are great founders with good ideas.

Our first AMA, where Hsu Ken answered the questions founders had on how to grow your startup.

Thomas Jeng is the General Manager of Aspire, a leading fintech startup based in Singapore. He was previously the Head of Sales there, leading the firm's expansion across Singapore and Southeast Asia.

Jessica Chao is a Visiting Partner at Iterative, where she leads healthcare investments. She's also a Venture Partner at SVLC, a Latin America focused venture fund, as well as a Biotech Advisor to Berkeley SkyDeck, UC Berkeley’s official startup accelerator.

Exploring the unspoken emotional journey that comes with fundraising: rejections, and what founders' fundraising processes were like and how they handled rejections.

In this episode, we invited Yolanda Lee back to the Iterative Podcast to discuss exactly this: how to find confidence as a female leader.

We asked our founders from the Summer 2022 batch: "What's the most surprising thing about being a founder?" Here's what they had to say.

Eric Dadoun is the co-founder of DeZy, a crypto-enabled high yield savings platform that simplifies decentralised finance.

David Marquez is the CTO of Shipmates, a courier platform that connects online stores to different couriers.

Adrien Jorge is the Founder and CEO of Propseller, a tech-powered real estate agency offering the most reliable way to successfully and efficiently sell, buy or rent a property.

To grow the GDP of Southeast Asia, we need more startups. If we view startup creation as a funnel, there’s significant drop-off at the last step: people with startup ideas who don’t start a startup.

We’re thrilled to introduce Iterative’s Winter 2025 batch - meet all 21 of them in this article.

We're excited for you to meet our Summer 2024 batch, comprised of 15 amazing companies! This batch, we’ve raised the bar even higher, with the acceptance rate dropping to 1.8% from 2.7% in Winter 2024.

We're excited to announce the very first Iterative Founders Retreat. It’s open to all Iterative Founders from any batch. If you’re from one of the first 6 batches who didn’t get an in-person orientation, this is your chance.

Upcoming 2-week cohort-based program: Should You Start a Startup? Everything you need to know about starting a startup to make an informed decision. Sign up by 25 August 2024.

Introducing the Iterative Scout Program, a new initiative designed to streamline the process of discovering the next Iterative Founders by enabling existing Iterative Founders.

Apply to Iterative by Friday, 3 May to be eligible for Pre-Batch Office Hours with Hsu Ken. In that office hour, you'll work on what the 3 to 5 metrics to optimize for should be, set weekly targets for those metrics and prioritize a list of 2 to 3 things they should work on for the next few weeks.

For this batch, we received 1,000+ applications and had 500+ calls interviewing companies. From there, we selected these 24 companies. Read the article to read more about them and why we invested.

For a startup to be successful, it needs to be solving an important problem.

What do we look for when deciding to invest in startups?

The most important thing for a startup, and by extension the engineers at the startup, is iteration speed.

Here are the 3 questions I ask myself when trying to answer this question and what to do about it.

Fundraising is slow right now. My hunch is fundraising both will pick up in the second half of this year. Here's why.

Interestingly enough, 'product market fit' is a term often used by founders starting out but almost never by more experienced founders. Why?

A year ago, I wrote our first Request for Startups - and I'm revisiting the themes again to see what I got right or wrong.

A common question we get is: “Which is more important in fundraising: a strong story or strong traction?” But what is a strong story and strong traction — and why are they important?