Helping you run a successful startup

Having started 2 companies and personally invested in a few dozen more, I thought I was reasonably familiar with how startup investments were structured and what deal terms were common. That changed when I moved back to Southeast Asia. I started seeing deal terms I had never seen before or had mostly disappeared in San Francisco (SF).

Read this before applying to Iterative, where we break down some of our questions in the application form.

Accelerators are often thought of as only being helpful with early stage companies but founders of seed stage companies have found our program helpful. Here's how.

It's a persistent question founders ask themselves - and the most difficult to answer.

How are founders in Southeast Asia defining product market fit?

Your top questions on validation, answered in videos.

How to validate your startup idea? We've compared the five common methods: what they are, how they compare to one another, and how you can use them.

Product market fit has no set definition - how are investors in Southeast Asia defining it?

We think it's instructive to share our rejection reasons - and hopefully it'll help founders better communicate why they are great founders with good ideas.

Our first AMA, where Hsu Ken answered the questions founders had on how to grow your startup.

Partner at AC Ventures, oversees the SE Asia Mobility Fund. Was the co-founder of Rukita, where he scaled the company to its first $3M revenue. He's also the Visiting Parter for Iterative's W23 batch.

Chinmay Chauhan is the co-founder of BukuWarung (YC S20). He raised $80M in funding and grew the organisation to 400 people. He's also a Visiting Partner for Iterative's W23 batch.

Tessa Wijaya is the Co-Founder and COO of Xendit, a leading payment gateway in Indonesia, the Philippines, and Southeast Asia. Xendit became a unicorn in 2021, making Tessa the only female unicorn founder in Indonesia.

How do you get to 100 *paying* customers? We asked three of our Iterative founders, and here were their answers.

Sia is the co-founder of Tranglo in 2008, a payment processing company that powers the last-mile cross-border payout for various banks and fintechs globally. In 2021, Ripple purchased a 40% stake in Tranglo for an undisclosed amount.

Before Iterative, Sylvia was the co-founder of Omnilytics, a retail insights platform. At Omnilytics, Sylvia led Customer Success, growing NRR to >100% and serving global clients like Uniqlo, Lenzing, and Lidl.

We've asked some of our portfolio founders on their experiences doing office hours during their time in the batch - and what they've learned.

Kum Hong is a business leader, GM and angel investor. He spent 10 years at Airbnb, starting as the APAC General Counsel before transitioning to run business and operations as the APAC Regional Director in 2017. Three years later, he was appointed as COO for Airbnb China.

The most common advice when starting a company is “do things that don’t scale,” and that’s absolutely right. But at some point, if you’re successful, you need to stop doing things that DON’T scale and start doing things that DO scale.

Meet the 15 companies across Southeast Asia that we're excited about.

To grow the GDP of Southeast Asia, we need more startups. If we view startup creation as a funnel, there’s significant drop-off at the last step: people with startup ideas who don’t start a startup.

We’re thrilled to introduce Iterative’s Winter 2025 batch - meet all 21 of them in this article.

We're excited for you to meet our Summer 2024 batch, comprised of 15 amazing companies! This batch, we’ve raised the bar even higher, with the acceptance rate dropping to 1.8% from 2.7% in Winter 2024.

We're excited to announce the very first Iterative Founders Retreat. It’s open to all Iterative Founders from any batch. If you’re from one of the first 6 batches who didn’t get an in-person orientation, this is your chance.

Upcoming 2-week cohort-based program: Should You Start a Startup? Everything you need to know about starting a startup to make an informed decision. Sign up by 25 August 2024.

Introducing the Iterative Scout Program, a new initiative designed to streamline the process of discovering the next Iterative Founders by enabling existing Iterative Founders.

For a startup to be successful, it needs to be solving an important problem.

What do we look for when deciding to invest in startups?

The most important thing for a startup, and by extension the engineers at the startup, is iteration speed.

Here are the 3 questions I ask myself when trying to answer this question and what to do about it.

Fundraising is slow right now. My hunch is fundraising both will pick up in the second half of this year. Here's why.

Interestingly enough, 'product market fit' is a term often used by founders starting out but almost never by more experienced founders. Why?

A year ago, I wrote our first Request for Startups - and I'm revisiting the themes again to see what I got right or wrong.

A common question we get is: “Which is more important in fundraising: a strong story or strong traction?” But what is a strong story and strong traction — and why are they important?