Founder Friday: Adrien Jorge from Propseller (S20)
Founder Stories

Founder Friday: Adrien Jorge from Propseller (S20)

Yi Jun Phung
July 6, 2022

Adrien Jorge is the Founder and CEO of Propseller, a tech-powered real estate agency offering the most reliable way to successfully and efficiently sell, buy or rent a property.

What has been the most surprising thing for you about being a founder?

The importance of framing the "why" we do we what we do. Never, in any of my previous jobs, was storytelling such a key part of my role.

What was the highlight of your Iterative experience?

The authenticity of the feedback. For once, I could share true problems, and be judged on how I was about to fix them, not why they came up.

What is one thing that you would tell to your 10 year old self?

What's coming is amazing.

What's the craziest thing that has happened to you in your job?

1/ I fired my first co-founder after he lied to me about the fact he was in jail.

2/ I raised from Iterative ~1 week before bankruptcy.

3/ Until the last week before bankruptcy, I was still interviewing, just in case.

4/ One week in 2021, with a single action, we increased leads +150% WoW.

Where did the idea of your company come from?

There are really two steps: the initial interest and then the final trigger.

The initial interest came from the fact half of my family is a property agent + I realised professionalism was very, very low in SEA.

The trigger came with 3 things that did not give me a choice but to start.

  • 30 days before launching website: having met 50 agents at the Starbucks of HDB Hub at Toa Payoh, learning how they operate like in the 60's.
  • Day 1 after launching the website: we have 3 leads - someone comes on intercom and proposed to angel-invest.
  • Day 6: we clock in revenue.

If you could be an animal, what would you be? Why?

An Arabic horse stallion. I just love horses, especially arabic horses.

What was your dream occupation growing up?

Formula 1 driver like Ayrton Seyna.

Property flipper like my uncle (he was driving a Porsche so I concluded I must be doing everything like himself).

If you had a superpower, what would it be and why?

Not need to sleep, I could do and achieve so many more things.

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