Helping you run a successful startup

Having started 2 companies and personally invested in a few dozen more, I thought I was reasonably familiar with how startup investments were structured and what deal terms were common. That changed when I moved back to Southeast Asia. I started seeing deal terms I had never seen before or had mostly disappeared in San Francisco (SF).

Read this before applying to Iterative, where we break down some of our questions in the application form.

Accelerators are often thought of as only being helpful with early stage companies but founders of seed stage companies have found our program helpful. Here's how.

It's a persistent question founders ask themselves - and the most difficult to answer.

How are founders in Southeast Asia defining product market fit?

Your top questions on validation, answered in videos.

How to validate your startup idea? We've compared the five common methods: what they are, how they compare to one another, and how you can use them.

Product market fit has no set definition - how are investors in Southeast Asia defining it?

We think it's instructive to share our rejection reasons - and hopefully it'll help founders better communicate why they are great founders with good ideas.

Our first AMA, where Hsu Ken answered the questions founders had on how to grow your startup.

Partner at AC Ventures, oversees the SE Asia Mobility Fund. Was the co-founder of Rukita, where he scaled the company to its first $3M revenue. He's also the Visiting Parter for Iterative's W23 batch.

Chinmay Chauhan is the co-founder of BukuWarung (YC S20). He raised $80M in funding and grew the organisation to 400 people. He's also a Visiting Partner for Iterative's W23 batch.

Tessa Wijaya is the Co-Founder and COO of Xendit, a leading payment gateway in Indonesia, the Philippines, and Southeast Asia. Xendit became a unicorn in 2021, making Tessa the only female unicorn founder in Indonesia.

How do you get to 100 *paying* customers? We asked three of our Iterative founders, and here were their answers.

Sia is the co-founder of Tranglo in 2008, a payment processing company that powers the last-mile cross-border payout for various banks and fintechs globally. In 2021, Ripple purchased a 40% stake in Tranglo for an undisclosed amount.

Before Iterative, Sylvia was the co-founder of Omnilytics, a retail insights platform. At Omnilytics, Sylvia led Customer Success, growing NRR to >100% and serving global clients like Uniqlo, Lenzing, and Lidl.

We've asked some of our portfolio founders on their experiences doing office hours during their time in the batch - and what they've learned.

Kum Hong is a business leader, GM and angel investor. He spent 10 years at Airbnb, starting as the APAC General Counsel before transitioning to run business and operations as the APAC Regional Director in 2017. Three years later, he was appointed as COO for Airbnb China.

Apply to Iterative by Friday, 3 May to be eligible for Pre-Batch Office Hours with Hsu Ken. In that office hour, you'll work on what the 3 to 5 metrics to optimize for should be, set weekly targets for those metrics and prioritize a list of 2 to 3 things they should work on for the next few weeks.

For this batch, we received 1,000+ applications and had 500+ calls interviewing companies. From there, we selected these 24 companies. Read the article to read more about them and why we invested.

Explore job opportunities from our portfolio of 100+ companies with Iterative's Startup Job Board.

We’d like to do a little bit more before the end of the year, and hopefully meet you in the process!

Join one (or all!) of our events and initiatives this month, exclusively for women founders.

We took our list of 1,270 people and 551 funds, enriched it with information like investment stage, location, etc. and are making it available to everyone.

Introducing Startup Academy, a free collection of courses, guides and templates on how to build startups in Southeast Asia.

Join our validation program to confidently convince yourself to move forward as a founder with a startup idea that is worth investing in.

For a startup to be successful, it needs to be solving an important problem.

What do we look for when deciding to invest in startups?

The most important thing for a startup, and by extension the engineers at the startup, is iteration speed.

Here are the 3 questions I ask myself when trying to answer this question and what to do about it.

Fundraising is slow right now. My hunch is fundraising both will pick up in the second half of this year. Here's why.

Interestingly enough, 'product market fit' is a term often used by founders starting out but almost never by more experienced founders. Why?

A year ago, I wrote our first Request for Startups - and I'm revisiting the themes again to see what I got right or wrong.

A common question we get is: “Which is more important in fundraising: a strong story or strong traction?” But what is a strong story and strong traction — and why are they important?